عنوان مقاله [English]
In this paper, the causal role of social comparison and advertising Fashion victim was studied by peers. All of Ahwaz Paym Noor University students in the academic year 1393 contributed research population which 245 among students were selected. Research data through a questionnaire designed by the researchers compared the social, advertising, peers and Fashion victim collected. In addition, methods for data analysis, Pearson correlation and path analysis were used. The results showed that social comparison, advertising and peer-to Fashion victim causal relationship has a positive and relationship between advertising and Fashion victim by peers was significant. With the help of social comparison, advertising and peers we can be predicted the fashion victim.