عنوان مقاله [English]
The aim of this study is to compare the aesthetic schemas of people aged 20-16 to 55-60 years based on age and gender. The method of this research was of comparative causal type. The statistical population included all men and women aged 55-60 and boys and girls aged 16-20 in Tehran in 2019 to 900,000 people who were selected using random cluster sampling method from 22 districts of Tehran to 400 people. Were. In this study, the researcher-made questionnaire of age and gender-related aesthetic schemas (Bahrami et al., 2018) was used. The statistical method of this research is independent T-test. The findings showed differences in aesthetics schemas in people aged 16-20 and 55-60 years. Beauty schemas (F=7/962, (P<0/05), Beauty Criteria (F=18/867, (P <0/05), Face and Face Members (F=5/114, (P<0/05), Limb (F=5 /211, (P <0/05), clothing and accessories (5 / 166, P <0/05).). Also between the aesthetic schemas of people aged 16-20 and 55-60 years in There is a significant difference between the two sexes, and there was a significant difference between girls and boys in addition to the general criteria of beauty. Beauty schemas (F=1.715, P<0.05), general criteria of beauty (F=9.217), P>0/05), face and facial organs (F= 0.056, P <0.05), limb (F= 0.336, P <0.05)), clothing and accessories (F= 3.369, P< 0/05). Based on the research findings, it can be concluded that the reason for the difference in the aesthetic schemas of 16 to 20 and 55 to 60 people in both sexes is that the beauty criteria in terms of adolescents and young people should be in line with fashion, and basically this Schemas are more common among younger people than older people, which could be due to the proliferation of social networks and the Internet in today's younger generation.